Logo Usage Guidelines

The following standards apply for all media of communication, including the Web, print collateral, news articles, event signage, direct mail and promotional items.

The Fizzy Fruit logo should be used on all outward-facing communication materials. When in doubt, always contact the marketing communications group for assistance. Click here for contact information.


 The Components

 The Fizzy Fruit logo is comprised of five components: the Leaf, the oval, the bubbles, the Word Mark and the trademark. There are two configurations; one vertical and one horizontal. These are the only acceptable configurations.
The vertical configuration should be used whenever possible.

Clear Space

 For the Fizzy Fruit Logo to maintain impact, the surrounding area must be open and uncluttered. Careful consideration must be used when placing the Logo close to graphic elements. The same clear space rule applies for all versions of the identity. The required border of space around the logo must be x wide, where x equals the height of the "F" in the Fizzy Fruit logo.

Orientation

 The logo should NOT be displayed in any orientation different from what is provided in the artwork by Fizzy Fruit. DO NOT turn the logo on its side. The text should always read horizontally on the medium it is being placed.


Minimum Size

 The logo must be of a size large enough to read the logo type and trademark notation. As a general rule, the logo should not be smaller than 2 inches high or 144 x 77 pixels for Web and print. The exception is in cases where the reproduction area is very small, such as on pens.

             




Translation

The logo may NOT be translated or localized into any other language.


 
Logo Color Palette

The logo can appear in these colors or in black and white only. Use the variation
most appropriate for your audience and budget. Do not alter the colors of the
logo in any way.

 
  Pantone
(PMS) 		CMYK
(for Print)		 RGB
(for Web)		 HEX
(Web-safe)
Red Letter PANTONE 60-1C C0+M90+Y100+K0 R222+G652+B26 #CC3333
Green Leaf PANTONE 278-1C C90+M0+Y100+K0 R0+G153+B61 #009933
Yellow Oval PANTONE 5-1C C0+M20+Y100+K0 R248+G195+B0 #FFCC00
Light Pink Bubble PANTONE 60-8C C0+M20+Y20+K0 R247+G197+B80 #FFCCCC
Dark Pink Bubble PANTONE 73-6C C0+M45+Y45+K0 R236+G145+B123 #FF9999
Black Shadow PANTONE 324-1C C100+M100+
Y100+K100		 R10+G11+B12 #000000

The color logo should be used on a white background although other appropriate colors can be used.

Black and White Logo

 The black and white logo should be used on a white background.


         





Logo Violations

 DO NOT alter the logo artwork in any way, or combine the logo with any other object, including, but not limited to, other logos, icons, words, graphics, photos, slogans, numbers, symbols, or Web audio files. Special considerations may be given upon approval by the marketing communications group.


Lockup

DO NOT take the logo apart and recombine it in any way to create new artwork. No part of the logo may be changed or re-sized in any way relative to the rest of the logo.


Background

DO NOT place the logo on top of an image, photo or patterned background. Do not place the logo on a background that does not offer sufficient contrast.


 

Poor color choice for Word Mark

Poor color choice for Oval

 

Drop Shadow/Border

DO NOT use the logo with a drop shadow, or create any type of border around it.
 





Outline

DO NOT use the logo in outline form.

      



Trademark

DO NOT reproduce the logo without the TM symbol.



 Stretching/Resizing

DO NOT distort the logo by stretching or resizing. If resizing is needed, it should only be done with the proportions intact.