Typography
Typography
is an essential element to the Fizzy
Fruit brand. Please do not use any other
fonts in Fizzy Fruit communication
materials other than those listed below.
Typography in printed materials
Tahoma:
This is the
preferred typeface.
Typography for screen display or Word
documents
Tahoma:
This is the
preferred typeface for headline copy or
body copy on the Web.
Corporate Color Palette
In
addition to the colors specified
for the Fizzy Fruit logo,
there is a Fizzy Fruit
corporate color palette that is
the preferred palette of colors
for use in any
out-bound communications
material.
| Pantone (PMS) | CMYK (for Print) | RGB (for Screen) | |
| PANTONE 101c | C0+M9+Y79+K0 | R240+G217+B26 | |
| PANTONE 248c | C40+M100+Y0+K2 | R161+G0+B130 | |
| PANTONE 1585c | C0+M40+Y80+K0 | R245+G112+B0 | |
| PANTONE 356c | C94+M0+Y100+K0 | R0+G150+B69 | |
| PANTONE 485c | C0+M95+Y100+K0 | R212+G46+B18 | |
| PANTONE 136c | C0+M27+Y76+K0 | R252+G189+B48 | |
| PANTONE 1775c | C0+M47+Y29+K0 | R250+G130+B143 | |