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Logo
Usage Guidelines
The
following standards apply for all media
of communication, including the Web,
print collateral, news articles, event
signage, direct mail and promotional
items.
The Fizzy Fruit logo should be used on
all outward-facing communication
materials. When in doubt, always contact
the marketing communications group for
assistance. Click here
for contact information.
The Components
The Fizzy
Fruit logo is comprised of five
components: the Leaf, the oval, the
bubbles, the Word Mark and the
trademark. There are two configurations;
one vertical and one horizontal. These
are the only acceptable configurations.
The vertical configuration should be
used whenever possible.
Clear Space
For the
Fizzy Fruit Logo to maintain impact, the
surrounding area must be open and
uncluttered. Careful consideration must
be used when placing the Logo close to
graphic elements. The same clear space
rule applies for all versions of the
identity. The required border of space
around the logo must be x wide, where x
equals the height of the "F" in the
Fizzy Fruit logo.
Orientation
The logo
should NOT
be displayed in any orientation
different from what is provided in the
artwork by Fizzy Fruit.
DO NOT
turn the logo on its side. The text
should always read horizontally on the
medium it is being placed.
Minimum Size
The logo
must be of a size large enough to read
the logo type and trademark notation. As
a general rule, the logo should not be
smaller than 2 inches high or 144 x 77
pixels for Web and print. The exception
is in cases where the reproduction area
is very small, such as on pens.
Translation
The logo
may
NOT
be translated or localized into any
other language.
Logo Color Palette
The logo can appear in
these colors or in black
and white only. Use the
variation
most appropriate for
your audience and
budget. Do not alter the
colors of the
logo in any way.
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Pantone
(PMS)
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CMYK
(for Print) |
RGB
(for Web) |
HEX
(Web-safe) |
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Red Letter |
PANTONE 60-1C
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C0+M90+Y100+K0 |
R222+G652+B26 |
#CC3333 |
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Green Leaf |
PANTONE 278-1C |
C90+M0+Y100+K0 |
R0+G153+B61
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#009933 |
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Yellow Oval |
PANTONE 5-1C |
C0+M20+Y100+K0 |
R248+G195+B0 |
#FFCC00
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Light Pink
Bubble |
PANTONE 60-8C |
C0+M20+Y20+K0 |
R247+G197+B80 |
#FFCCCC |
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Dark Pink Bubble |
PANTONE 73-6C |
C0+M45+Y45+K0 |
R236+G145+B123 |
#FF9999 |
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Black Shadow |
PANTONE 324-1C |
C100+M100+
Y100+K100 |
R10+G11+B12 |
#000000 |
The color logo should be
used on a white
background although
other appropriate colors
can be used.
Black and White Logo
The black and white logo
should be used on a
white background.
Logo Violations
DO NOT
alter the logo artwork
in any way, or combine
the logo with any other
object, including, but
not limited to, other
logos, icons, words,
graphics, photos,
slogans, numbers,
symbols, or Web audio
files. Special
considerations may be
given upon approval by
the marketing
communications group.
Lockup
DO NOT
take the logo apart and
recombine it in any way
to create new artwork.
No part of the logo may
be changed or re-sized
in any way relative to
the rest of the logo.
Background
DO NOT
place the logo on top of
an image, photo or
patterned background. Do
not place the logo on a
background that does not
offer sufficient
contrast.
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Poor color
choice for
Word Mark |
Poor color
choice for
Oval |
Drop Shadow/Border
DO NOT
use the logo with a drop
shadow, or create any
type of border around
it.
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Outline
DO NOT
use the logo in outline form.
Trademark
DO NOT
reproduce the logo without the
TM symbol.
Stretching/Resizing
DO
NOT
distort the logo by stretching
or resizing. If resizing is
needed, it should only be done
with the proportions intact.
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