FOR IMMEDIATE RELEASE

First Cups of Fizzy Fruit™ Sell For Over $1,000

Innovative fresh fruit soon to debut in stores generates auction interest,
proceeds to benefit charity


Portland, Ore. – September 11, 2006 – In celebration of the upcoming retail launch of its sparkling fresh fruit, The Fizzy Fruit™ Company auctioned a special limited release of its first ten officially signed and numbered Fizzy Fruit cups.  The innovative fruit will be sold in 5 oz. cups at supermarkets at a price ranging from $1.99 to $2.49.   The very first release of specially numbered Fizzy Fruit cups fetched $1,028 from a bidder located in Massachusetts.  All proceeds from the auction will be donated to Children’s Hunger Fund, a non-profit organization dedicated to providing food, clothing and other resources to children in the United States and abroad.

One bite of Fizzy Fruit reveals that this is no ordinary fruit.  A patented process infuses carbonation into the water already contained in fruit and gives the fruit a light and refreshing effervescence.  Not to be mistaken for a beverage, Fizzy Fruit is sparkling fresh fruit… a whole new taste sensation.  All natural Fizzy Fruit contains no preservatives or added sugars, and it has the same nutrients and fiber content as regular fresh cut fruit.

Fizzy Fruit is available as a healthy snack alternative in breakfast and lunch programs in schools across the country.  Fizzy Fruit will also soon be available in select supermarkets and other retail outlets starting in California before rolling out across the country.

 “The auction was a fun way to support a worthwhile charity and build excitement leading up to the
much anticipated arrival of Fizzy Fruit in stores,” said Alex Espalin, chief marketing officer, The Fizzy Fruit Company.  “Fizzy Fruit is a whole new way to enjoy fresh fruit… a fun and healthy taste experience that is every bit as intriguing as it is delicious.”

 Fizzy Fruit was first introduced in Oregon elementary school lunch programs in December 2005 and expanded rapidly to schools coast to coast.  

To learn more about Fizzy Fruit, visit www.FizzyFruit.com.
 

About The Fizzy Fruit™ Company

Founded in 2005, The Fizzy Fruit Company is a private organization dedicated to creating nutritional and educational products that promote health, wellness and fitness.  By infusing nature with imagination, The Fizzy Fruit Company is innovating approaches to inspire the young (and young at heart) to enjoy nutritious foods.  The company is headquartered in Portland, Oregon.  To learn more about Fizzy Fruit, visit www.FizzyFruit.com. 
 

About Children’s Hunger Fund

Since 1991, Children's Hunger Fund has distributed more than $500 million in aid, bringing hope to children in more than 70 countries worldwide. Children’s Hunger Fund is recognized as one of the most cost-effective charities in America. Forbes.com recently listed CHF as the only American charity to receive a 100% rating in all 3 of their efficiency ratings categories. More than 99% of CHF revenue goes directly to programs serving children in need. Children's Hunger Fund is a non-profit, 501(c)3 organization.  For more information, please visit  www.ChildrensHungerFund.org.

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For more information, contact:
 Miz Nakajima
The Fizzy Fruit Company
503-997-6045
 mnakajima@FizzyFruit.com