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Frequently Asked Questions from Retail


Is carbonation unhealthy?
Scientists have not found any reason to believe that carbonation is harmful to health. You have probably heard about nutritionists warning consumers to avoid carbonated soft drinks. The concern, however, is not the carbonation itself but rather the caffeine, artificial sweeteners, acids, and/or added sugars that happen to be contained in carbonated soft drinks. These substances have been shown in some studies to increase the chance of health problems such as tooth decay and loss of bone density. The carbonation itself is safe. For more information on carbonation, please refer to www.drweil.com/u/QA/QA157077/.

Why carbonate fruit?
Because it is a delicious new way to enjoy wholesome fruit and actually enhances and strengthens that fruit’s flavor. Also, and perhaps more importantly, there are kids who do not like to eat fruit; and we believe Fizzy Fruit is a fun and innovative way to motivate children to try fruit, especially in place of less nutritious alternatives such as soda or candy. Curious by nature, children generally seem to be drawn to the novel sensation of Fizzy Fruit.

How does carbonation affect the nutritional value?
While some of the vitamin content of regular fresh fruit falls off rapidly with storage and ripening, our testing (and the opinion of other experts)  indicates that carbonation itself does not harm the nutritive value of fresh fruit (which also includes fiber and other antioxidants).
 

What varieties of Fizzy Fruit are available?
The first product will be Red Flame seedless grapes, followed by fruit medley, which
will consist of cut honeydew, cantaloupe and red grapes. We will add new types of
fruit to our product line in the coming months.
 

What happens when the shelf-life is exceeded?
We work with our processing partners to ensure that only the freshest Fizzy Fruit is available on shelves and in vending machines.  As the demand at each outlet becomes predictable, it is ultimately up to the store owner and consumer to honor the expiration date and discard old product.
 

Can your package be recycled?
Yes, our patented packaging technology is PET based so that consumers will
understand that Fizzy Fruit is fresh fruit—they can see the fruit through the clear
wall. The lid is edge-safe aluminum and most existing reclaimers/recycling streams
can automatically separate the two. We are seeking ways to encourage recycling.
Our product is a food, not a beverage, so deposit laws, for example in California,
Maine, and New York, does not apply.

What marketing support do you have for this product?  What is on your promotional calendar?
The Fizzy Fruit Company will be participating in several marketing initiatives with major entertainment companies such as Disney and HarperCollins.  These marketing programs will include national print and radio ads, DVD promotion tie-ins and sweepstakes program.

Do you work with distributors?
We work with any distributor with good standing credit.

Do you work with brokers?
We work with brokers in select areas.


 

 

 

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