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Frequently Asked
Questions from Retail
Is carbonation unhealthy?
Scientists
have not found any reason to
believe that carbonation is
harmful to health. You have
probably heard about
nutritionists warning
consumers to avoid
carbonated soft drinks. The
concern, however, is not the
carbonation itself but
rather the caffeine,
artificial sweeteners,
acids, and/or added sugars
that happen to be contained
in carbonated soft drinks.
These substances have been
shown in some studies to
increase the chance of
health problems such as
tooth decay and loss of bone
density. The carbonation
itself is safe. For more
information on carbonation,
please refer to
www.drweil.com/u/QA/QA157077/.
Why
carbonate fruit?
Because it is
a delicious new way to enjoy
wholesome fruit and actually
enhances and strengthens
that fruit’s flavor. Also,
and perhaps more
importantly, there are kids
who do not like to eat
fruit; and we believe Fizzy
Fruit is a fun and
innovative way to motivate
children to try fruit,
especially in place of less
nutritious alternatives such
as soda or candy. Curious by
nature, children generally
seem to be drawn to the
novel sensation of Fizzy
Fruit.
How does carbonation affect
the nutritional value?
While some of the
vitamin content of regular
fresh fruit falls off
rapidly with storage and
ripening, our testing (and
the opinion of other
experts) indicates
that carbonation itself does
not harm the nutritive value
of fresh fruit (which also
includes fiber and other
antioxidants).
What varieties of Fizzy
Fruit are available?
The first product will be
Red Flame seedless grapes,
followed by fruit medley,
which
will consist of cut
honeydew, cantaloupe and red
grapes. We will add new
types of
fruit to our product line in
the coming months.
What happens when the
shelf-life is exceeded?
We work with our processing
partners to ensure that only
the freshest Fizzy Fruit is
available on shelves and in
vending machines. As the
demand at each outlet
becomes predictable, it is
ultimately up to the store
owner and consumer to honor
the
expiration date and
discard old product.
Can your package be
recycled?
Yes, our patented packaging
technology is PET based so
that consumers will
understand that Fizzy Fruit
is fresh fruit—they can see
the fruit through the clear
wall. The lid is edge-safe
aluminum and most existing reclaimers/recycling streams
can automatically separate
the two. We are seeking ways
to encourage recycling.
Our
product is a food, not a
beverage, so deposit laws,
for example in California,
Maine, and New York, does
not apply.
What marketing support do
you have for this product?
What is on your promotional
calendar?
The Fizzy Fruit Company will
be participating in several
marketing initiatives with
major entertainment
companies such as Disney and
HarperCollins. These
marketing programs will
include national print and
radio ads, DVD promotion
tie-ins and sweepstakes
program.
Do you work with
distributors?
We work with any distributor
with good standing credit.
Do you work with brokers?
We work with brokers in
select areas.
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